Tips to Get More Doctor Referrals for your Pharma Franchise
July 26, 2019
Building a healthy relationship with doctors is vital to increasing the number of transactions for your pharma franchise. It is one of the most cost-effective ways to attract new users and expand the existing customer base. However, many pharma companies find it difficult to maintain a constant stream of doctor referrals. Here are a few tips to help your pharma franchise get more doctor referrals:
- Strengthen Relationships with the Entire Staff
Although engaging with doctors can help gain customers, communicating with the entire medical staff helps you get your doctor’s permanent trust. Building relationships with the nurses, receptionists and technicians can help you gain the confidence of the entire staff and earn you more referrals.
- Meet New Health Professionals
If there are any new doctors or health professionals in your local community, make sure you go and introduce yourself to them as the go-to pharma provider in the area. Let them know all the benefits your pharmacy franchise can provide and show them how you can help them meet their goals.
- Brand your Pharmacy
Take every opportunity to let the local health professionals know about all the advantages your pharmacy services can provide. Inform them about the programs and quality customer services that separate you from the competition, especially the ones that are free for your customers.
- Train your Salespersons
Training your salesperson is essential to gaining referrals. They need to know exactly what to pitch and how to tailor their talking points to the audience they address. Ensure that they target specific subscribers with coupons and free samples to increase the chances of referrals.
- Follow Up
Just talking to medical health professionals is never enough. A quick follow-up with doctors and their staff thanking them for their time shows your professionalism and helps build long-term relationships.
Albia Biocare is a renowned PCD pharma specialist company that helps you build mutually rewarding long-lasting relationships with the healthcare community. Our business model successfully helps our franchisees across multiple markets. If you are planning to establish a pharma franchise, get in touch with us for more information.